Negotiate better with fragrance

Written by Glenn Lauritz Andersson & Denis Vasilije, fragrance experts

You’re heading into a meeting to secure a good deal with a supplier – or negotiating your salary with your boss. Can the right fragrance help you achieve a better outcome, and if so, how and which one?

Summary

• Fragrance influences how you are perceived and can strengthen your negotiating position.

• The right scent signals calm, control and professionalism under pressure.

• Strategic fragrance use can soften the dialogue and create a positive starting point.

Wearing fragrance at work requires balance. You want to feel confident without disturbing others. Discreet scents are key – less is more.

That said, fragrance can be used strategically in situations where you want an edge or to make a lasting impression.

We divide the strategy into two fragrance types depending on personality and situation. Whatever you choose, it must feel authentic. Never overdose.

The classic – subtle and elegant

If you prefer a restrained approach, choose classic masculine scents that convey confidence and stability without overpowering.

Fresh, elegant fragrances with citrus, lavender, marine or refined woody notes work perfectly for meetings.

Fearless – for the bold

If you thrive on taking risks, darker and more powerful scents with spices or leather can give you a psychological edge – but only when used sparingly.

Widian 71 offers an animalic, smoky character, while Di Ser’s Kyara projects authority and exclusivity.

Choose a fragrance that reflects who you are. A scent should enhance your identity – not disguise it.