Gents Journal

Fragrance
The Highest Rated Perfumes

• A favorite among many
• Masculine fragrance with class!
• Aromatic evening fragrance
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Reportage
Plume Impression

Plume Impression is an exclusive niche perfume house that captures the poetic contrast between lightness and strength. Founded by Sabine Schaffer and Gabriel Chami, two fragrance lovers with a shared passion for memories and sensory impressions. Each perfume captures a moment, inspired by travels, encounters, and the feeling of being swept up in something greater.
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Reportage
Trend Watch: Fine Fragrance

Luxurious scent compositions are moving from the perfume bottle to the deodorant. The trend, driven by subtle and sophisticated scents at an accessible price point, is rapidly growing – with the prestige segment as its engine. Benjamin Barber leads the way with a limited trio that combines performance with a sensory experience.
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Reportage
ophiel - Fragrances with soul, history and elegance

Lophiel is more than a perfume house - it is an emotional journey, embraced by heritage, ambition and artistry. With its Swedish origins, its unisex philosophy and its roots in French perfume tradition, Lophiel delivers an elegant and emotional fragrance experience - where each scent becomes a portal to personal experiences and memories.
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Reportage
Parfums Dusita

Parfums Dusita is an exclusive niche house that combines classic French perfume art with poetry, inspired by creator Pissara Umavijani's memories of childhood nature in Thailand and her father's poetry.
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Reportage
QOT - when fragrance becomes more than an accessory

QOT (Question of Time) has become known as the brand with the highest quality accessories: clothes brushes, lifestyle products and shoehorns with craftsmanship at the centre. But did you know that QOT has also come up with an exciting collection of perfumes?
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Reportage
Matiere Premiere - fragrances with a focus on raw materials

Matiere Premiere is a French perfume house that bases each fragrance on a specific note or raw material, which it then develops and highlights, transforming it into perfumes of elegance and quality. A brand whose collection is like a palette of fragrance colours, where each shade is given space to shine in its purest form.
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Fragrance
Summer perfumes 2025

• Rose meets chili – a modern floral scent for all.
• Neroli and vanilla in elegant balance.
• Coconut and salty skin in a summer encounter.
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Skincare
Sun protection – a must

• What causes premature skin aging.
• The crucial factor for skin health.
• After-sun – repairs sun-damaged skin.
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Reportage
Floraïku's ‘three ceremonies’ - A poetic fragrance journey inspired by Japanese rituals

Floraïku Paris is a French niche brand in the world of perfumery that captures the essence of Japanese culture through scent, poetry and art. Their fragrances are divided into three different ceremonies, each representing a particular aspect of the fragrance's character and symbolism.
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Best in Test
Best in test - salt water spray

Saltwater spray is a hairstyling product that has grown in popularity in recent years as it provides both structure and volume as well as a flexible, matte beach look. Salt water spray is particularly suitable for those who want to style their hair and maintain their tresses without realising that they have a product in their hair. So which salt water spray should you choose? Here is a small consumer test.
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Fragrance
Spring fragrances 2025

• The best vetiver scent available on the market.
• Eau de Boujee Verdant – takes it up a notch.
• A complement to rosé wine on the balcony.
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Lifestyle
Trend Forecast 2025

Discover what lies ahead in the world of grooming in 2025. Through analysis and market research, our experts have identified the most exciting trends of the year. This is the year where classic expressions meet new innovations – we bring you insights, inspiration, and exciting news you won’t want to miss. Join us and let us guide you through a year filled with style and relaxed confidence!
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Lifestyle
Get Ready for Winter Festivities

Get Ready for Winter Festivities With Gents December is a busy month. Gifts need to be purchased, and plan..
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Fragrance
Autumn perfumes - with a twist of rum

Autumn scents don't have to be all about moss, spices and wood - creaminess, sweetness and a bit of decadent booziness can be delicious in the darkness of fall. Here we present some fall perfumes that use the ingredient rum as a consistent scent note.
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Shaving
Shaving icons

Need inspiration for your shaving routine? Sometimes you need that little extra push and we all have a few role models we look up to. Here we have highlighted three male style icons from the celebrity world that can serve as sources of inspiration. Enjoy!
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Fragrance
How to match perfume and deodorant

• Two ways to go about it
• The brand that has taken many by storm
• A fitting fragrance note
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Reportage
Gents journey

Gents' journey through time, a timeline from then to now that takes you through bankruptcy threats and lawsuits to proud milestones and prestigious collaborations.
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Reportage
Bortnikoff – one of a kind

For those who appreciate perfumes that fall outside the norm, and where genuine, pure ingredients from nature are a top priority, the niche brand Bortnikoff is something to study more closely.
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Reportage
BDK Parfums

Few perfume lovers have been able to escape the exciting French niche brand BDK and their rapid rise to the top of the international fragrance market. But what is their story and what characterises their fragrances? Here's a little presentation.
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Reportage
Kamikura - Gents exclusive anniversary perfume

In 2024, Gents celebrates its 20th anniversary, and we commemorate it with our very own exclusive perfume from the Japanese brand Di Ser.
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Fragrance
Summer perfumes 2024

Summer is here, and now is the time to get ready for vacations, warm evenings on the patio and happy garden parties. But put the grill aside for a while, because here it's smells other than BBQ oil and marinade that matter. Let's take a look at some perfumes that deserve to be highlighted for the summer season.
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Fragrance
Which "Oud type" are you?

If you've been following the perfume world for a while, you've probably not been able to avoid the hype around the precious ingredient "oud," also known as liquid gold, in the past decade. But what not everyone thinks about is that there are as many types of oud, with different characteristics, as there are wearers. So here's a little list of oud fragrances that can suit different personalities.
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Lifestyle
Jump into Spring

With brighter days ahead of us, it's the perfect opportunity to spring clean both our wardrobe, style, and breathe new life into our daily routines.
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Reportage
MAN-UP, make-up for men

In a world where the boundaries of self-expression are constantly being redefined, MAN-UP emerges with its vision to challenge conventional notions of male beauty. Drawing inspiration from cultural icons like David Bowie, whose groundbreaking style and individualism have left a lasting imprint.
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Fragrance
Spring perfumes 2024

Spring is a long-awaited time for many and even though the weather may not always be in favour, you can always bring out the springtime feelings by wearing a suitable fragrance to brighten up the cold and darkness of winter. Here are some exciting new perfume tips for the 2024 spring season.
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Reportage
A constant in time

We are on the eve of a remarkable milestone - our 20th anniversary. A celebration that symbolises not only two decades of passionate commitment and dedication, but also an era of innovation and inspiration, and what a journey it has been...
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Fragrance
Barbershop Scents

Are you one of those perfume connoisseurs who are a bit old school and have a weakness for the classically masculine, scents that remind you of old-fashioned barbershops and hairdressers? Are you looking for a counterbalance to all things modern and want to go back to the origins? Put on your Stetson and let Gents take you on a scent journey to the land of retro with tips on everything from old favourites to modern reinterpretations of the theme. Maybe a few of them will even find a place on your bathroom shelf?
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Lifestyle
Trendguide 2024

Welcome to an insight into what the world of grooming will offer in 2024. Through an extensive analysis of the market, our experts have distilled the most appealing trends for 2024, which offer a lot of interesting insights into what will be popular this year. We give you tips, new expressions and exciting news about a long-awaited comeback.
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Lifestyle
S.Nicolaus morning routine

We had the honor of personally meeting S. Nicolaus and gained insights into the secrets behind his appearance, which has celebrated 273 Christmases. He is a generous philanthropist and successful business leader, whose resume includes large-scale toy manufacturing with entirely fossil-free, global distribution. His grand factory employs over 200 people working day and night. He values his appearance and pays great attention to details.
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Fragrance
Winter Perfumes 2024

Winter darkness is descending, with cold, warm blankets and candlelight as the obvious companions. Then we need to be surrounded by scents that warm, cosy and perhaps even enliven and comfort.
Here are some tips on delicious comfort scents for winter 2024.
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Lifestyle
70 years with 007

When we think of James Bond, we imagine a man of impeccable style, effortless charm and unwavering confidence. Here we highlight the grooming behind what has created his unique appeal over 70 long years.
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Fragrance
Fragrances for the office

Wearing perfume if you work in an office - which for many nowadays means an open-plan office and attending meetings - can be a watershed and not entirely straightforward. There are certain things to consider if you don't want to be seen as a pariah by your colleagues. Here are some tips to help you avoid involuntary isolation in the workplace.
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Fragrance
3 drinks inspired by 3 perfumes

Did you know that many perfumes can be matched with a suitable drink? Here are three exciting scents and their drink recipes.
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Body
How to make your shower feel luxurious

Showering is a daily routine for many of us, but that doesn't stop us from making this moment in our lives a source of pleasure. Everyone should treat themselves to an elegantly scented shower cream with high quality and unique properties. Here we highlight some of the benefits.
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Reportage
Alûstre

The cosmetics company Alûstre is a new star in the beauty world, with a unique concept where diamonds are the inspiration for the aesthetic concept but also appear as a physical ingredient in several of its products. With innovative craftsmanship, an ethical perspective and high-quality elegant perfumes composed for each unique personality, Alûstre's philosophy is to combine external beauty care with luxury for the soul and inner well-being.
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Lifestyle
Spring trends 2023

We are quickly approaching lighter times and we can't wait to enjoy the first rays of spring sunshine. But the question to ask is- What are the trends in male beauty this spring? Is clean-shaven still a thing? How long should my beard be? And everyone's talking about the mullet hairstyle? Don't worry, we'll guide you through spring's biggest trends here.
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Skincare
Why you get pimples in different parts of your face

Pimples on the face are a common occurrence, some suffer from it more than others. The reasons for getting pimples as an adult can be several, one way to find out why the pimples occur is to check where in the face you get them.
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Body
Why you get pimples on your back

You may have already experienced that pimples don't just appear on your face, because pimples on your back are not uncommon and, like pimples on your face, can be caused by a variety of factors. We've put together a guide on how to treat pimples on your back and what to do to prevent them from coming back.
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Hair
Nioxin

If you suffer from hair loss or thinning hair, NIOXIN's products can be your saviour. NIOXIN is a well-known and proven brand that has been revolutionizing the hair industry since 1987. Gents will guide you through NIOXIN's products and help you find the right products for your needs.
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Shaving
Shaving routine - from start to finish

Are you looking for a simple, concise explanation of the steps of shaving that will allow you to finally start wet shaving for real? Then you've come to the right place. Below is a moderately complicated description of the shaving ritual - from start to finish.
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Shaving
FAQ: 5 most frequently asked questions about razors

At Gents, we often get many customer questions about razors and shaving. Here we will address some of the most important questions we come across.
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Shaving
Polish your shaving routine with Benjamin Barber

Have you been thinking about improving your shaving routine and giving it a little more attention? Are you looking for something that smartly and easily offers everything you need and with a unique quality? Then Benjamin Barber shaving products are for you!
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Reportage
The story behind Benjamin Barber

Benjamin Barber is a well known company within shaving and in over 10 years Benjamin Barber has changed the shaving routine of nordic men. Benjamin Barber want to encourage the classic shaving, and with inspiration from the brittish empire, created high quality shaving-, beard- and bodyproducts.
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Hair
New trend: curly hair

New trend: curly hair Do you remember in the 80's, when we men went to the hairdresser and got our hair per..
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Reportage
Venti 4 Profumo - Perfumes tailored for your skin

Italian brand Venti4 Profumo are perfumes that are customised to the skin in four different places on the body, allowing each scent note to develop its full potential.
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Reportage
TRNP- a dream that came true

TRNP A dream that came true The fairytale about a girl, with a dream about re-creating her favorite perfum..
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Lifestyle
From the ski slope to the afterski

During sports holidays or winter holidays, most people naturally want to spend as much time as possible on the slopes. At the same time, they don't want to spend hours preparing for the obligatory "afterskin". Here are a few products to keep on hand in your kit so that the party night doesn't become a stressful affair.
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Fragrance
5 perfect negotiation perfumes - for women

Negotiations are fun if you are relaxed and confident. But they require you to have the right tools in your box and your perfume is one of them.
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Skincare
Skincare routine in 3 steps - with Recipe For Men

Whether you prefer a quick skincare routine or like to spend a little extra time, Recipe For Men has what you need for the basics of good skincare. Here we break down a routine that makes a difference in 3 easy steps!
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Lifestyle
Want to do business?

Want to do business? Are you facing this year's deal but your confidence is wavering? We list 5 conditions..
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Hair
The barber lists - 5 hottest styles right now

What hairstyles are trending and what do Ghent's barbers want to make a comeback?
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Fragrance
How to apply the perfume

The way you apply your fragrance determines how it smells – and how long it lasts. In this guide, you’ll learn exactly where and how to spray for the best scent development, why you should never rub your wrists together, and how your skin affects the result.
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Reportage
Sailor's

Are you attracted to exploration, exotic adventure and excitement? Then Sailor's unique, organic beard, shaving and hair products are for you. Whether you're dreaming away from everyday life at home in your armchair or exploring the world on the move, there's a wide range to choose from for the urban, well-travelled man. Pack your suitcase and join us!
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Fragrance
Molton Brown EdP's - 4 favourites

We usually associate English Molton Brown with luxurious and fragrant shower gels and hand soaps as well as lifestyle and skincare products. But they also have an excellent fragrance catalogue, which, in addition to their previous eau de toilettes, has now been expanded with a large number of highly concentrated niche eau de parfums. Here are a few favourites.
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Shaving
Shaving tips for sensitive skin

Does sensitive skin make shaving a challenge? Discover how the right tools, techniques, and products can turn irritation into comfort – with barber Simon’s expert tips for a close, gentle shave without redness.
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Lifestyle
4 ways to impress your partner

Birthdays and anniversaries are great, but sometimes everyday romance is what gives us that extra thrill we need. Impress your partner with small gestures that are sure to be appreciated!
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Hair
Oily hair?

Do you wash your hair every other day but it just seems to get greasier and greasier? You are not alone. Overcoming an oily scalp requires the right products and routines, but above all patience!
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Skincare
"No make-up" make-up for men

The stigma between men and makeup should have disappeared long ago. Hopefully, David Bowie's global impact has rooted in men's openness to their appearance. For the public man, undoubtedly, a handsome sum is spent on ensuring that his hair and face are groomed before he steps into the spotlight.
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Reportage
Gents journey

The year was 2010 and everything was about to come to an abrupt halt. A sophisticated credit card fraud had hit the Helsingborg-based company Gents and drained its assets - founder Jenny Rydhström's private account contained SEK 6,000 and disaster seemed inevitable. But miraculously, and as a result of rapid, heavy rationalisation, everything suddenly turned around and Gents - which until then had been a hobby business - found itself at a crossroads
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Fragrance
Arabian elegance - Widian

We are proud to present Widian - one of the world's most exclusive Arabic perfume houses, whose ambition is to combine the modern perfume language of the West with traditional oriental culture and olfactory craftsmanship rooted in Abu Dhabi.
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Best in Test
Summer Perfumes - best in test

Whether we spend the summer at home or take a trip to warmer destinations, a scent that evokes sunshine and warm summer evenings always adds an extra boost. Here are some examples of versatile perfumes that enhance the summer feeling, whether you're traveling or relaxing on the balcony.
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Reportage
Power - better hair and beard growth

Male pattern baldness is a type of hair loss caused by a combination of genetics and male hormones. It is without doubt the most common cause of hair loss in men. Power offer different type of products that promotes hair growth, so that every man can look and feel his best.
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Best in Test
Best in Test - Antiperspirant

An antiperspirant is an effective solution for those who sweat heavily. Unlike deodorant, antiperspirants contain aluminum salts that reduce sweating by closing sweat pores. A good antiperspirant can keep you dry for 16 to 72 hours, making it a lifesaver for many. We have listed our top five antiperspirant favorites.
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Best in Test
Best in test - Shampoo

Finding the right shampoo for your hair type can be a challenge. We have put together a list of the four best shampoos to help you find the right one for you and your scalp.
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Lifestyle
Make Easter the holiday of the year

Easter is a recurring highlight among the Swedish holidays. We set the table for Easter, hide eggs, decorate with feathers and dress the children. We show you how to take this year's Easter celebration to new levels with a few simple tricks.
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Fragrance
Oud - The liquid gold

From the mythical, now extinct Kyara oud to powerful creations from Laos and Cambodia – this rare ingredient challenges the entire world of fragrance. In this guide, you’ll learn why oud is called the liquid gold of perfumery, what makes it so exclusive, and how different types of oud create truly unique scent experiences.
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Lifestyle
Must-haves for your ski trip

Soon it will be time for this year’s adventure in snow-covered slopes and cozy evenings at the mountain lodge. No matter where you are spending your ski holiday, there are some essentials you shouldn’t forget to pack. Here are some tips.
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Body
What your partner is not saying

We may all think we're on top of hygiene and maintenance, but there are often things we miss. Here are some examples of details that are easy to overlook but may be too sensitive for your partner to bring up.
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Best in Test
Aftershave balm - best in test

Finishing the shave with a good aftershave balm that soothes and moisturises the skin is an important part of the ritual. This way you reduce the risk of irritation and razor burn and your skin gets the nourishment it needs. Here are our four favourites!
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Best in Test
Best in test

Our best test panel has tried different hand soaps and has been based on quality, price, durability, and the degree of hydration. Both pump soap and hard soaps have been included. Here are the three favorites.
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Hair
Find the best hair wax

Hair waxes come in several different flavours to suit your hair type and preference. Some waxes are matte while others give more shine. Whatever your hair type and vision for your hairstyle, we have a variety of waxes to choose from. With this guide, we want to help you find the best wax for you. The guide is based on the level of hold and shine. See matrix below with Sailor's hair wax as an example:
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Fragrance
THE WORLD'S FINEST PERFUMES

The world’s most exclusive perfumes aren’t about logos, they’re about craftsmanship. They unite culture, passion, and precision in a way few brands can. In this guide, you’ll discover why perfume houses like Roja Parfums, Bortnikoff, Di Ser, and Widian define true luxury – and how their fragrances turn perfume into art.
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Lifestyle
Impress your date with a WOW look

Going on a date are supposed to be fun and give you a positive, tantalizing experience, but it is also a situation where you can get overwhelmed by too high expectations and nervousness. Here are some tips that helps you get the most out of your dating life
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Why it's worth it
Why it's worth it - Di Ser

Bold and unusual perfumes are on the minds of more and more connoisseurs. Being unique has become important, even in your choice of fragrance. The perfume should tell a fascinating story - what we call storytelling. But is there anything more unique than Japanese Di Ser - a perfume brand that is as quirky as it is exclusive? Gents is one of the few brands in the world to offer these unique fragrance creations in its range
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Fragrance
The best meeting perfume

How to make an impression without exaggerating
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Shaving
3 shaving tips for travelling

When you're travelling, shaving needs to be quick and easy and not take up too much space. Here are some tips that can make life on the go a little more convenient, so you don't have to compromise on your shaving routine.
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Shaving
experimenting with your shaving

This article guides you on how to refresh your shaving routine by experimenting with different techniques, tools, and products. From safety razors and straight razors to pre-shave and shaving cream – discover insights for a closer, smoother, and more comfortable shave. A knowledgeable introduction to modern wet shaving with classic precision.
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Fragrance
What is niche-perfume

• Unique scents
• Personal fragrance style
• "Storytelling"
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Lifestyle
Packing your toilet bag

Travelling is part of our everyday life, whether it's for pleasure or for work, but then there's the matter of packing. Necessities and suitcases are crammed with bulky products, which often creates chaos and disorder. But there are some clever solutions to make it easier for you. We've got the products you need to make the most of your trip and take care of your look with ease.
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Fragrance
Parfum, EdP, EdT and EdC

• General rules
• Skin type and notes
• "Sillage"
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Fragrance
Sexy perfumes

• Spot on for both genders
• Bold sensuality
• For the confident one
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Lifestyle
Get ready for the meeting; quick & easy

Practical advise for whom might have a packed schedule.
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Lifestyle
A fast routine

Some simple tricks
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Best in Test
Best in test - Beard oils

Caring for your facial hair with an emollient and often fragrant oil is the key to maintaining a soft and healthy beard. The oil is especially important for moisturising the skin under the beard, preferably in combination with a rough beard brush afterwards, to exfoliate dead skin cells and allow the conditioning agent to penetrate the skin layers. Here are our top five beard oils!
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Why it's worth it
Why it's worth it - Fornasetti

When one mentions Italian design, Fornasetti is among the brightest stars—synonymous with quality, luxury and tradition, where craftsmanship meets artistic whimsy. It simply doesn’t get more exclusive than this.
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Fragrance
Signal "attraction" with your perfume

Scent influences attraction more than you think. In this guide, you’ll learn how fragrance can enhance your presence, spark attraction, and convey everything from classic masculinity to raw sensuality – with expert advice on the notes and perfumes that truly make a difference.
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Fragrance
THE DYNAMICS OF THE UNEXPECTED

Perfumes and gender identity
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Why it's worth it
Why it's worth it - Shaving Brush in Gold

Gents introduces a remarkable shaving brush crafted in solid gold – comparable to a raw material investment. The difference? You can enjoy it every day, for a lifetime.
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Fragrance
Layering – The Perfume for Your Identity

Layering, perfume cocktails, or fragrance remixing. Whatever you call it, it’s about the art of wearing two or more fragrances simultaneously in the best possible way. So how do you do it, and where do you start?
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Lifestyle
The secret behind a masculine look

What is the secret behind the look of a Gentleman? It is a complicated question, and we imagine that if you ask for instance Daniel Craig, Barack Obama, George Clooney, or Gordon Ramsay you will get quite different answers. On Gents, we are convinced that a big part of The Secret, is the look healthy and well-groomed. With that in mind, here are some things to think about. View this as a checklist, please.
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Lifestyle
Taking care of your wardrobe

Things to keep in mind
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Beard & Moustache
3 TIPS FOR BETTER BEARD GROWTH

Do you want a fuller and healthier looking beard or mustache? Nothing wrong with that, most men feel that way, if we disregard the ones with a clean shave. Here are our three best tips:
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Best in Test
Best in test - Razors

We have been testing all of our safety razors, and this is our favourites! Because there are no true alternatives to the results and the feeling you can get with a safety razor.
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Lifestyle
Back to work

It’s been a crazy summer, but soon enough we'll all be back at work again, with a bit of a tan on our skin and a warm wind lingering in our memories. But it’s back to business now, and it’s high time to tame all feral holiday beards and to wash away the scents of salty seas.
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Lifestyle
From the beach to the restaurant

Rushing on holiday is not something you appreciate. But the beach is great and it's easy to forget what time it is. Here are three products to keep in your beach bag that will allow you to go straight from the beach to the restaurant:
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Why it's worth it
Why it's worth it - Feather AS-D2

Every aspect of the AS-D2 is engineered with function in mind – combining outstanding quality, perfect balance, and timeless design in one of the most advanced yet traditional razors available.
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Lifestyle
Summersports

Whether you need a push to get started or are already on track, we have the products for those late summer sports.
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Shaving
Stuck with an expensive shaving routine?

Shaving doesn’t have to be an expensive habit. By switching to classic tools and smarter products, this guide shows how to achieve a more efficient, comfortable, and cost-effective shaving routine – without compromising on results or experience.
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Hair
How to dye hair at home

• Tips for choosing the right color.
• Instructions.
• How to finish strong.
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Hair
Choosing the right shampoo

Different hair types need different shampoos. Finding the right one for your hair can be a challenge. Here is a list of different hair typess and what shampoo to use.
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Fragrance
Mr. Right or Mr. Right Now?

Show her who you are – or who you want to be – so as not to let the purpose of the evening be shrouded in obscurity.
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Shaving
How to take care of your safety razor

A good quality razor can last a lifetime if you take good care of it. Here are four tricks to keep your safety razor in top condition.
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Best in Test
Best in test-shaving cream

With a good shaving cream, you make it easier for the razor or knife to get as close to the skin as possible. This way you get the most out of your shave. It also helps to moisturize the skin and make the shave a pleasant and enjoyable experience. Gents has tested shaving cream and here are our 3 favorites.
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Lifestyle
4 Essentials You Always Need to Have with You

We can all agree that things don't always go as planned. When the casual after-work becomes a dinner, or when you have to attend to an important unplanned meeting. Here are 4 things the real Gentleman always needs to have with him.
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Fragrance
Stable, muck and manure

A barnyard scent shows that you are a person who finds your own way, someone who is self-confident and never afraid
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Lifestyle
Everything for your race

Is it almost time for your first marathon of the year, or do you just want to hit the trails more often? We know that it can be tough to get started and that you can easily encounter obstacles such as shoe chafing, nail pain and sore muscles. Here are our tips.
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Why it's worth it
Why it's worth it - Kamisori

The Iwasaki Tamahagane Kamisori is the straight razor world’s answer to the samurai sword – and one of the most sought-after razors on the market. The word Kamisori (Wa-Kamisori) is simply the Japanese term for razor.
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Beard & Moustache
5 things men with perfect beard do every day

It does not have to be difficult or take a long time. But the truth is that your beard sets the tone for your whole look. An unkept beard can never be compensated with an expensive suit or a luxurious perfume.
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Hair
5 ways to promote better hair growth

• The right conditions.
• Stimulate hair growth.
• Fast results.
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Skincare
Fresh in 3 minutes

• 5 simple steps to a refreshed look
• The foundation for ALL skincare
• Add the finishing touch
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Reportage
Travel Guide

Travel guide How to start your journey in the best way We know that packing can be a nuisance when traveli..
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Best in Test
Best in Test - Shower Creams

Yes, there is a big difference between the shower creams from the grocery store and the more expensive varieties.
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Best in Test
Best in Test: Hand Cream

Our hands say a lot about us, how well we care for them. Signs of ageing are often visible early and clearly on dehydrated hands.
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Best in Test
Best in Test Moisturizers

Whatever the season and weather conditions, the skin is exposed to elements that can lead to dryness and irritation. A moisturiser is therefore a must in every man's artillery of grooming products.
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Beard & Moustache
Grow a thicker beard

Some men grow a thick beard easily, while others are left with a patchy beard that never quite reaches the desired thicknesss. Genetic factors seem to play a role in how thick or thin your facial hair is, as well as where your facial hair grows and when your beard have reached its full-growth stage. This guide is for those who have trouble growing that satisfactory thickness.
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Shaving
How to create clean lines

A well-groomed beard is all about precision. Learn how to use tools like a safety razor, shavette, and beard template to shape clean lines and balanced edges that enhance your features. A guide for mastering the art of a beard with a professional finish.
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Beard & Moustache
Grow a beard/moustache

Thinking about growing a beard? Read this first.
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Beard & Moustache
Beard care

If you want to keep your beard neat, don't forget to brush it. It's like exfoliating the underlying skin while smoothing out the shape. Read more about Gent's care and health advice.
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Shaving
Choose the right razor blade

• Those with sensitive skin should...
• The gentlest blade
• The sharpest
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Shaving
Preparation - Prepare the skin for shaving

They say "Preparation is everything". The right technique and products before shaving are key to a smooth and comfortable result. Here’s what truly makes the difference.
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Shaving
The perfect lather - gents focuses

How do I get the perfect shaving lather? With the right balance of water, shaving brush and soap, you create a lather that provides optimal glide, protects the skin and makes your shave both close and comfortable. Here you’ll learn the technique behind a rich, creamy and lasting lather – just like the professionals do it.
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Reportage
About Gents

Sometimes you get tired of your old self and wish you were someone else, if only for a while, but evolving and renewing yourself doesn't necessarily have to be about a drastic makeover, but more about inspiration and keeping an open mind. Because you are good. You just need a little help to get that extra boost. And that's where we at Gents come in.
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Fragrance
Fragrances with Pheromones

Pheromones have long been a mythical ingredient in perfumes. In short, pheromones can be described as scent molecules that signal various things, ranging from sexual availability to aggression. Although science is still debating the subject, human pheromones are said to be a mixture of odorous substances that can be detected by the recipient's olfactory organs even at very low concentrations and often completely unconsciously. In the animal world, it is very common for animals to communicate with the outside world using pheromones.
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Best in Test
Best in test - Shaving soap

Motivation: The markets best lather and best smelling shaving soap. An obvious winner!

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Beard & Moustache
Hot moustache styles

hot styles 5 trendy ways to wear a moustache Have you decided to grow a moustache? You should take a clo..
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Fragrance
Penhaligon’s: A Distinctive British Perfume House

Are you on a constant hunt for exceptional and iconic perfumes that will translate into a lifetime experience? What do you base your choice of perfumes on?
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Fragrance
Creed Viking

The famed french/british perfume house Creed debuted its new fragrance for men, Viking, with an official launch in Iceland last month.
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Fragrance
Creed

For a brand that did everything on its own terms since the beginning of its journey, people find it hard to comprehend how it got where it is at present. Creed has a long and illustrious history going back to 1760.
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Lifestyle
Essentials

To make your routine work and to make everyday life feel fun, you need a well-stocked and well-balanced bathroom cabinet with selected favourites just for you. While most people have different preferences and needs, we have put together the items that everyone should have in their bathroom.
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Fragrance
Fragrance Guide

• The different levels of notes
• The difference between Parfum, EdP, EdT, and EdC
• Which perfume do you prefer?
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Fragrance
Creed Aventus

Have you ever felt overwhelmed on standing near someone or passing by someone who smells irresistibly good? This is the allure of perfumes, and all of us experience it off and on.
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Shaving
How to choose a straight razor

Shaving is a natural part of male culture. For many it is just a boring routine, for others it is a sacred ritual, with equipment of high standard and a mission to create...
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Shaving
Shaving's Sharp Master

Iwasaki Tamahagane Kamisori is the razor’s equivalent of a samurai sword – forged in Japan from the same steel as the katana and crafted with such precision that only half of the attempts succeed. Here you’ll learn why this blade is celebrated as the world’s sharpest and most exclusive.
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Body
The morning shower - Enlightening or devastating?

THE MORNING SHOWER- ENLIGHTENING OR DEVASTATING? For many of us, the morning shower is more of a ritual tha..
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Reportage
The Story Behind Gents

I got into this business quite by accident, my two cousins and I decided to become entrepreneurs, but the question was 'in which area?'. Growing up I remember my father, with small wads of toilet paper on his face, a common sight at our breakfast table.
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Reportage
Molton Brown

If you’ve to think of a brand that combines astute upmarket business sense and trade ethics, you may take the name of Molton Brown. For over 40 years this body...
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Body
How to Get Rid of Body Odour & Start Feeling Good About Yourself Again

How to Get Rid of Body Odour& Start Feeling Good About Yourself Again – The way a person smells is more..
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Reportage
Everything You Want to Know About Acqua di Parma and Colonia Pura

A humble beginning but destined to become a symbol of elegance. Like all big business names today, the Italian fragrance manufacturing company Acqua di Parma had a humble beginning
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Hair
5 products we recommend

Long or short. Coloured or natural. Trendy or personal. The choices are many when it comes to how you can and want to style your hair...
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Fragrance
The Amalfi Coast

• The authentic city
• Perfume making in Capri
• Places you can’t miss
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Body
All you need to know about vaxing

ALL THERE IS TO KNOW ABOUt WAX When it comes to the art of removing unwanted hair by waxing, there are a fe..
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Fragrance
Nordic scents

An exciting trend we're seeing right now is how several brands are putting a lot of emphasis on using scents from Scandinavian nature.
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Beard & Moustache
How to dye beard at home

Thinking about using a beard color? Here's how you dye your beard at home!
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Shaving
How to choose the right safety razor

Safety razors with simple proportions, good weight and normal handle length. Our affordable all-purpose razors give a good introduction to the classic razor and lasts a lifetime.
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Shaving
Shaving

This guide walks you through everything you need for a close, comfortable, and skin-friendly shave – from choosing the right razor or straight razor to pre-shave, shaving cream, and techniques that prevent cuts and irritation.
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Body
Sun Protection

The harmful effects of solar radiation are no longer in question. Continuous overexposure can result in a spotty skin due to constant stimulation of the pigment cells, but also in keratosis, disc epithelial cancer or melanoma.
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Lifestyle
Cedarwood - the best for your wardrobe

Our cedarwood products are both smart and naturally functional. Made from 100% cedarwood, they release a mild, pleasant fragrance in your wardrobe while protecting your clothes from pests. Silverfish, moths, carpet beetles and other insects avoid the scent of cedar like the plague.
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Body
How to avoid problems with sweat

• Why do we sweat?
• Quick tips for sweating.
• Our best products for sweat.
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Body
How to avoid bad breath

• Why we get bad breath.
• Tricks for better breath.
• Finish with a white smile.
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Fragrance
The Fragrance Wardrobe

Your fragrance should match both the season and the occasion. In this guide, you’ll learn how to build a fragrance wardrobe that works all year round, with scents that enhance your style rather than overpower it.
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Fragrance
Find your signature scent

Find your signature fragrance To identify your signature scent, you have to be aware of how a perfume is..
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Skincare
Your morning routine

• Cold shower with citrus scent.
• Use face wash, not shower gel.
• Discreet choice of fragrance.
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Fragrance
About Eight & Bob

Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society in the early twentieth century and a perfume connoisseur.
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Shaving
Alum

Alum quickly stops small cuts that can occur during shaving and disinfects the skin to prevent irritation and infection. Derived from bauxite, it constricts blood vessels and works instantly – a timeless solution still trusted by barbers worldwide for a safe and professional shave.
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Beard & Moustache
Gray beard

Beard colour - an alternative?
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Beard & Moustache
Itching beard

Without a doubt, itching is the most common problem for men growing facial hair.
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Shaving
Cut-throat vs. Shavette

Having come so far, you must have come across the word Shavette a few times. You may be wondering what the Shavette razor blade does.
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Shaving
The Shaving Brush

For more than two hundred years, badger hair has been used for the making of first class shaving brushes. In earlier days, a badger shaving brush...
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Beard & Moustache
Coarse beard growth

Clean shaven, stubble or a full beard, studies show that women find groomed stubble highly attractive.
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Skincare
What skin type do I have

• What is your skin type?
• Keep this in mind
• What does mature skin need?
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Shaving
Ingrown hairs

Why do some men always get a smoother shave? Discover why a safety razor delivers a cleaner result and how to prevent ingrown hairs with the right exfoliation and aftershave.
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Hair
Hair loss

• Why do we lose hair?
• Treatments for hair loss.
• Our solutions.
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Shaving
The sharp guide til your straight razor

The straight razor represents the essence of traditional shaving – a ritual of precision, patience, and timeless style. This guide teaches you how to master the technique, care for your tools, and create a shaving ritual that brings both results and calm. Discover how the right tools transform shaving into true craftsmanship.
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Body
Tooth Whitening

• Two essential tools.
• Methods for white teeth.
• Complement to teeth whitening.
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Hair
Dandruff

• What causes dandruff?
• How to treat dandruff.
• Our tips.
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Hair
How to wash your hair

• How to wash your hair best.
• A good rule of thumb.
• The benefits of conditioner.
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Body
Hands and nails

The first things many notice are your hands. Make sure that they are clean, fresh and the nails are well trimmed. This is easily done with hands and nails directly after a shower when both the nails and cuticles are soft.
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Body
How to take care of your feet

• The basic rule.
• For a more proper treatment.
• Our tips for fresh feet.
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Body
Eyebrows, nose hair and other body hair

• The hair you’d love to skip.
• Goodbye to wild eyebrows!
• What millions of women prefer.
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Skincare
3 steps to better skin - in under 10 minutes a day

Are you a novice when it comes to skin care, and do you have trouble knowing how to start? Not a problem, gents has the answers to your questions. Here is a 3-step crash course in basic skin care for everyone who would like to be better informed.
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Skincare
The eye region

• The most sensitive area of the face.
• The product that prevents dark circles.
• The benefits of Retinol and Vitamin C.
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Skincare
Facial Mask

• Strengthens and cleanses the skin.
• Mask depending on skin type or concerns.
• Where not to apply the mask.
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Skincare
Moisturizing

• What dry skin requires.
• Necessary for oily skin.
• Important for all skin types.
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Skincare
The basics of skin care

• The most common mistake made.
• The advantage of oily skin.
• Tips to lock in more moisture.
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