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The Story Behind Gents

Gents was born out of frustration – and a desire to do things better.
When the selection of quality products for men felt limited, Jenny Rydhström decided to act. The result was Gents: a company built on knowledge, innovation and style.
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Floraïku's ‘three ceremonies’ - A poetic fragrance journey inspired by Japanese rituals

Floraïku sees fragrance as ritual, poetry and quiet presence.
Inspired by Japanese ceremonies, the house unites scent, words and emotion into a meditative expression where each creation becomes a poetic journey.
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Plume Impression

Plume Impression treats fragrance as storytelling – guided by emotion and precision.
With a poetic tone and a strong focus on craftsmanship, the house creates scents that move between memory, presence and subtle elegance.
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J-Scent - Japanese perfume craft in a modern interpretation

J-Scent captures the soul of Japan through fragrance.
Inspired by tradition, nature and everyday life, the house creates balanced compositions marked by elegance, quietness and subtle sensuality, often shaped by unexpected contrasts.
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New Notes - Modern Italian perfume art

New Notes represents a new generation of Italian perfumery.
Focused on innovation, high concentration and unexpected combinations, the brand challenges traditional scent structures and creates bold fragrances with a distinctly modern identity.
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The story behind Benjamin Barber's perfumes

Benjamin Barber blends classic craftsmanship with modern fragrance storytelling.
Rooted in traditional barbershop culture and inspired by travel, places and materials, the brand creates scents that balance familiarity with a contemporary edge.
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QOT - when fragrance becomes more than an accessory

QOT treats fragrance as more than an accessory – it’s a lifestyle statement.
From fresh classics to spicy, fruity and gourmand creations, the collection focuses on balance, quality ingredients and the line between everyday wear and luxury.
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Trend Watch: Fine Fragrance

Fine fragrance træder ind i hverdagen på nye måder.
Deodoranter med parfume-kvalitet vokser hurtigt som trend, hvor komplekse duftkompositioner i subtile formater giver en luksuriøs hverdag uden at dominere rummet. Dette kan være starten på en ny æra i måden, vi bærer duft på.
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ophiel - Fragrances with soul, history and elegance

Scents can be more than aromas — they can carry soul and story.
Lōphiel crafts perfumes where each composition speaks of heritage, personal narratives and elegance, blending carefully chosen ingredients that weave nostalgia and modern aesthetics into every fragrance.
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Kamikura - Gents exclusive anniversary perfume

A perfume can be a tribute, not just a scent.
With Kamikura, Gents exclusive anniversary fragrance, inspiration from classic olfactory traditions and contemporary aesthetics comes together to honor heritage and innovation. This scent is crafted to reflect quality, history and style in a personal yet timeless way.
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Parfums Dusita

Parfums Dusita blends artistic sensibility with classic perfume tradition.
Inspired by Thai culture and personal aesthetics, the brand creates fragrances that are both poetic and complex. Each composition reflects a story where the richness of nature meets contemporary perfumery art.
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Birkholz – German niche house with a family vision

Birkholz is a German perfume house where family tradition meets contemporary scent visions.
Rooted in generations of creative craftsmanship, Birkholz blends classic techniques with a modern sensibility for raw materials and composition. This feature explores how their vision of fragrance is shaped by both heritage and innovation in perfumery.
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The story behind Benjamin Barber

Benjamin Barber banede vejen for en ny type mandlig duftidentitet.
Med rødder i både kultur og æstetik blev Barber en stemme, der flyttede fokus fra traditionelle maskuline koder til mere udtryksfulde og nuancerede dufte. Reportagen skildrer hans rejse, påvirkninger og hvordan hans syn på parfume ændrede samtiden.
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A constant in time

Being a constant in times of change takes both passion and resilience.
Gents celebrates its 20th anniversary as a testament to dedication, innovation and inspiration for the mindful man, navigating global shifts, fashion trends and growing customer loyalty – a journey marked by pride and purpose.
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Gents journey

Gents timeline is a journey through 20 years of curiosity, style and evolution.
From its beginnings to the present, it reflects how initiatives, creative choices and shifting trends have shaped the brand’s identity. This overview highlights milestones that show both the courage to innovate and the ability to stay true to what defines Gents.
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Venti 4 Profumo - Perfumes tailored for your skin

Venti4 Profumo treats perfume as a personal sensory journey.
The fragrances are designed to interact with your skin and specific body zones so that notes can fully develop with the help of body heat and individual chemistry. What emerges is a tailored scent experience where every facet has space to unfold.
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Matiere Premiere - fragrances with a focus on raw materials

Matiere Premiere places raw materials at the heart of every fragrance.
The French perfume house bases its creations around a single natural ingredient, showcased at high dosage with clarity and elegance. The founder’s emphasis on authenticity and material expression results in minimalist scents with distinct character.
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Sailor's

Sailor’s brings grooming to life with scents inspired by nature’s wildest terrains.
This brand pairs classic shaving and beard care with fragrance lines that evoke vast landscapes – from arctic breezes to forest depths and the warm spice of desert horizons. Emphasis is on authentic ingredients and functional quality for the style-conscious man.
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Everything You Want to Know About Acqua di Parma and Colonia Pura

Colonia Pura is a modern reinterpretation of an Italian classic.
The latest fragrance from Acqua di Parma captures the Italian way of life through a fresh, sensual and elegant blend of citrus, floral and woody notes. The balance between heritage and contemporary expression highlights how the house renews its legacy with modern finesse.
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MAN-UP, make-up for men

Man Up is about defining modern masculinity with confident presence.
Rather than clinging to outdated stereotypes, the article highlights how style, grooming and attitude combine into a balanced expression where authenticity and conscious style help you stand grounded in yourself.
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Travel Guide

Gents Travel Guide is about traveling with style and smart planning.
The key to a great trip lies in thoughtful choices — from packing and grooming to matching scent with climate and activities. The right preparations make both the experience and your presence more comfortable and memorable.
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Molton Brown

Molton Brown blends British elegance with authentic craftsmanship in scent and grooming.
From its London roots, the brand has grown by creating distinctive, sophisticated fragrances and body care products that emphasize unique botanical ingredients and innovation. This feature explores how Molton Brown’s aesthetic and quality have shaped its identity in the premium space.
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Gents journey

Gents journey is a story of passion, courage and constant evolution.
From early ideas to an established identity, Gents has navigated trends, change and opportunity — always with a focus on quality, aesthetics and relevance for the mindful man. This feature highlights the milestones that shaped the brand’s direction.
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Power - better hair and beard growth

Stronger hair and fuller beard start with understanding your body.
The article walks through the biological and lifestyle factors that influence hair and beard growth, explaining how focused care, nutrition and daily habits can improve strength and volume over time.
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About Gents

Gents is about style, confidence and mindful self-expression.
By bringing together grooming, fragrance and personal identity, Gents encourages men to elevate everyday life through thoughtful choices – from products to presence – emphasizing that style is rooted in self-respect rather than surface alone.
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TRNP- a dream that came true

TRNP turns nature’s raw botanical essences into living scent stories.
The Australian perfume house Teone Reinthal Natural Perfume (TRNP) works exclusively with natural essential oils and seasonal plant extracts to create complex, unisex fragrances that evolve in harmony with the skin.
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Alûstre

Alûstre frames fragrance through color spectra and storytelling.
Each perfume is named after a six-digit color code inspired by how light refracts in a diamond, with this code representing the interplay of top and base notes — categorizing the scent from fresh to oriental while highlighting quality and individuality.
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BDK Parfums

BDK Parfums blends perfumery heritage with creative daring at the heart of Paris.
The French niche house, founded by David Benedek from a lineage steeped in fragrance history, centers each scent around distinctive raw materials and personal expression, with compositions crafted in Grasse that feel like stories in bottle form.
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Bortnikoff – one of a kind

Bortnikoff blurs the line between fragrance and art.
With roots in music, performance and fashion design, Bortnikoff creates scents that don’t just smell — they narrate, provoke and engage the senses in unexpected ways. Each composition feels like an identity statement rather than merely a scent profile.
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