alûstre
A spectrum of sophisticated fragrances - for every personality
The cosmetics company Alûstre is a new star in the beauty world, with a unique concept where diamonds are the inspiration for the aesthetic concept but also appear as a physical ingredient in several of its products. With innovative craftsmanship, an ethical perspective and high-quality elegant perfumes composed for each unique personality, Alûstre's philosophy is to combine external beauty care with luxury for the soul and inner well-being.
Copenhagen-based cosmetics company Alûstre is a newly launched concept that aims to make our beauty routine a unique personal experience with its innovative products. The work we put into our appearance should also provide positive inner satisfaction - so external beauty care doesn't have to mean superficiality or contradicting inner beauty. On the contrary, it can be a path to self-awakening. Or to quote Alûstre themselves: "Illuminate your beauty".
The path to this has been shaped by innovation and a curiosity about different working methods and approaches than those normally seen in the beauty industry - in Alûstre's case, this innovative process has revolved around the raw material of diamonds and the stone's potential to create a whole new aesthetic expression and sense of luxury. Several of Alûstre's products, such as their unique nail polish, contain color pigmentation and diamond particles for increased durability, shine and ease of application. It also creates unprecedented opportunities for the wearer to create their own individual expression and highlight their own self.
Diamonds are also a source of inspiration for thinking about color and scent. In a diamond, light is refracted in different color spectra and this is the basis for how colors and color codes can be used in different contexts. Alûstre therefore names its products after how the colors in a spectrum are measured in a nanometer, with each color code representing its own story.
THE PERFUMES
Each scent in Alûstre's eau de parfum collection is represented by a six-digit color code, which corresponds to the character of the top and base notes on a scent scale, and is therefore given names such as "Spectre" with an accompanying color code. The perfumes are divided into four different categories: fresh, floral, earthy and oriental - named with different codes depending on which notes they correspond to in the spectrum and how they are combined with each other. The color code thus symbolizes how the perfume is composed, which in turn determines which category it belongs to.
The perfumes are all made in France, where one of the great giants of the fragrance world - Bertrand Duchaufour as a creator (we know him from brands such as Penhaligon's, Acqua di Parma, Givenchy and Dior). They are luxurious and sophisticated fragrances in a classic, elegant style but something out of the ordinary in terms of personal expression, quality and durability. They are perfumes that give the impression of purity and elegance and whose aromatic profile highlights the notes in a new and distinct way.
Alûstre's fragrances are, in short, composed to interact with the individuality of each person and thus provide a completely new inner beauty experience. So if you want to embark on a fragrance journey where quality, originality and a sense of luxury are at the center - give Alûstre a chance!
