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The Story Behind Gents

I got into this business quite by accident, my two cousins and I decided to become entrepreneurs, but the question was 'in which area?'. Growing up I remember my father, with small wads of toilet paper on his face, a common sight at our breakfast table.
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Plume Impression

Plume Impression is an exclusive niche perfume house that captures the poetic contrast between lightness and strength. Founded by Sabine Schaffer and Gabriel Chami, two fragrance lovers with a shared passion for memories and sensory impressions. Each perfume captures a moment, inspired by travels, encounters, and the feeling of being swept up in something greater.
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Trend Watch: Fine Fragrance

Luxurious scent compositions are moving from the perfume bottle to the deodorant. The trend, driven by subtle and sophisticated scents at an accessible price point, is rapidly growing – with the prestige segment as its engine. Benjamin Barber leads the way with a limited trio that combines performance with a sensory experience.
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QOT - when fragrance becomes more than an accessory

QOT (Question of Time) has become known as the brand with the highest quality accessories: clothes brushes, lifestyle products and shoehorns with craftsmanship at the centre. But did you know that QOT has also come up with an exciting collection of perfumes?
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ophiel - Fragrances with soul, history and elegance

Lophiel is more than a perfume house - it is an emotional journey, embraced by heritage, ambition and artistry. With its Swedish origins, its unisex philosophy and its roots in French perfume tradition, Lophiel delivers an elegant and emotional fragrance experience - where each scent becomes a portal to personal experiences and memories.
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Floraïku's ‘three ceremonies’ - A poetic fragrance journey inspired by Japanese rituals

Floraïku Paris is a French niche brand in the world of perfumery that captures the essence of Japanese culture through scent, poetry and art. Their fragrances are divided into three different ceremonies, each representing a particular aspect of the fragrance's character and symbolism.
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Parfums Dusita

Parfums Dusita is an exclusive niche house that combines classic French perfume art with poetry, inspired by creator Pissara Umavijani's memories of childhood nature in Thailand and her father's poetry.
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Kamikura - Gents exclusive anniversary perfume

In 2024, Gents celebrates its 20th anniversary, and we commemorate it with our very own exclusive perfume from the Japanese brand Di Ser.
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The story behind Benjamin Barber

Benjamin Barber is a well known company within shaving and in over 10 years Benjamin Barber has changed the shaving routine of nordic men. Benjamin Barber want to encourage the classic shaving, and with inspiration from the brittish empire, created high quality shaving-, beard- and bodyproducts.
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A constant in time

We are on the eve of a remarkable milestone - our 20th anniversary. A celebration that symbolises not only two decades of passionate commitment and dedication, but also an era of innovation and inspiration, and what a journey it has been...
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Gents journey

Gents' journey through time, a timeline from then to now that takes you through bankruptcy threats and lawsuits to proud milestones and prestigious collaborations.
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Venti 4 Profumo - Perfumes tailored for your skin

Italian brand Venti4 Profumo are perfumes that are customised to the skin in four different places on the body, allowing each scent note to develop its full potential.
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Matiere Premiere - fragrances with a focus on raw materials

Matiere Premiere is a French perfume house that bases each fragrance on a specific note or raw material, which it then develops and highlights, transforming it into perfumes of elegance and quality. A brand whose collection is like a palette of fragrance colours, where each shade is given space to shine in its purest form.
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Sailor's

Are you attracted to exploration, exotic adventure and excitement? Then Sailor's unique, organic beard, shaving and hair products are for you. Whether you're dreaming away from everyday life at home in your armchair or exploring the world on the move, there's a wide range to choose from for the urban, well-travelled man. Pack your suitcase and join us!
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Everything You Want to Know About Acqua di Parma and Colonia Pura

A humble beginning but destined to become a symbol of elegance. Like all big business names today, the Italian fragrance manufacturing company Acqua di Parma had a humble beginning
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MAN-UP, make-up for men

In a world where the boundaries of self-expression are constantly being redefined, MAN-UP emerges with its vision to challenge conventional notions of male beauty. Drawing inspiration from cultural icons like David Bowie, whose groundbreaking style and individualism have left a lasting imprint.
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Travel Guide

Travel guide How to start your journey in the best way We know that packing can be a nuisance when traveli..
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Molton Brown

If you’ve to think of a brand that combines astute upmarket business sense and trade ethics, you may take the name of Molton Brown. For over 40 years this body...
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Gents journey

The year was 2010 and everything was about to come to an abrupt halt. A sophisticated credit card fraud had hit the Helsingborg-based company Gents and drained its assets - founder Jenny Rydhström's private account contained SEK 6,000 and disaster seemed inevitable. But miraculously, and as a result of rapid, heavy rationalisation, everything suddenly turned around and Gents - which until then had been a hobby business - found itself at a crossroads
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Power - better hair and beard growth

Male pattern baldness is a type of hair loss caused by a combination of genetics and male hormones. It is without doubt the most common cause of hair loss in men. Power offer different type of products that promotes hair growth, so that every man can look and feel his best.
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About Gents

Sometimes you get tired of your old self and wish you were someone else, if only for a while, but evolving and renewing yourself doesn't necessarily have to be about a drastic makeover, but more about inspiration and keeping an open mind. Because you are good. You just need a little help to get that extra boost. And that's where we at Gents come in.
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TRNP- a dream that came true

TRNP A dream that came true The fairytale about a girl, with a dream about re-creating her favorite perfum..
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Alûstre

The cosmetics company Alûstre is a new star in the beauty world, with a unique concept where diamonds are the inspiration for the aesthetic concept but also appear as a physical ingredient in several of its products. With innovative craftsmanship, an ethical perspective and high-quality elegant perfumes composed for each unique personality, Alûstre's philosophy is to combine external beauty care with luxury for the soul and inner well-being.
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BDK Parfums

Few perfume lovers have been able to escape the exciting French niche brand BDK and their rapid rise to the top of the international fragrance market. But what is their story and what characterises their fragrances? Here's a little presentation.
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Bortnikoff – one of a kind

For those who appreciate perfumes that fall outside the norm, and where genuine, pure ingredients from nature are a top priority, the niche brand Bortnikoff is something to study more closely.
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