Floraïku's ‘three ceremonies’
A poetic fragrance journey inspired by Japanese rituals
Floraïku Paris is a French niche brand in the world of perfumery that captures the essence of Japanese culture through scent, poetry and art. Their fragrances are divided into three different ceremonies,
each representing a particular aspect of the fragrance's character and symbolism.
Floraïku Paris was founded in 2017 by Clara and John Molloy, the duo behind the acclaimed perfume brand MEMO Paris – Clara is the creative mind responsible for the artistic and literary aspects, while John handles the business side.
During a trip to Japan, the couple was inspired to create something new and decided that their next project would be based on Japanese culture, philosophy, and aesthetics, with a particular emphasis on nature and its inherent forces.
JAPANESE INSPIRATION
The perfumes are named after so-called haikus, short Japanese poems in three verses that celebrate the beauty of each moment and inspired the names of the fragrances: a sunrise, the arrival of spring, a budding love – whatever you like. Floraïku's various collections and scents, in short, celebrate the magic of nature by referencing the rituals and ceremonies specific to Asian culture, including tea, incense, and flowers.
THE THREE CEREMONIES
Floraïku’s olfactory universe is divided into three main collections – or ceremonies – based on the character and symbolism of the fragrance notes. The ceremonies are not only aesthetic themes but also express different philosophies and moods:
- The first ceremony: Ô CHA
The Secret Teas and Spices collection is inspired by the Ô CHA ceremony, rooted in the Japanese ritual of tea preparation – from the invitation of guests, to the brewing of the tea, to its presentation and tasting.
Scent profile: Spicy and tea-based fragrances with warmth and introspection. Scents that encourage inner calm, reflection, and presence.
Example: One Umbrella For Two (blackcurrant, green Genmaicha tea extract, cedarwood). Possibly one of the world’s best and most beloved gourmand perfumes. - The second ceremony: IKEBANA
The Enigmatic Flowers collection is a tribute to the Ikebana ceremony, the art of arranging flowers in a suggestive and refined way.
Scent profile: Focus on floral notes with mystery and depth. Scents that celebrate the enigmatic, the poetic, and the pursuit of beauty in nature.
Example: And Your Lips (jasmine, rose, lavender, candied exotic fruit) - The third ceremony: KŌDŌ
The Forbidden Incense collection illustrates the KŌDŌ ritual – the art of burning incense and wood essences.
Scent profile: Smoky, woody, and sometimes leathery or dark notes. Scents that convey the spiritual, the forbidden, or the transcendental.
Example: My Shadow On The Wall (violet leaf, sandalwood, vetiver).
"SHADOWING"
In addition to these, Floraïku has developed Shadowing™, an innovative concept where fragrances can be combined to create a personal signature.
The "Shadowing" collection consists of two fragrances – Sleeping on the Roof and Between two Trees – each designed to give the wearer the opportunity to adapt and vary their scent experience when applied together with the Floraïku favorite of their choice. Like a light shadow (Sleeping on the Roof) or a dark one (Between two Trees), it follows you throughout the day, adding a new dimension to your fragrance.
UNIQUE DESIGN CONCEPT AND ARTISTIC PRESENTATION
The bottles are presented in luxuriously beautiful "bento box"-inspired packaging, with each perfume accompanied by a matching, artistically crafted case. The exquisitely painted bottle cap also doubles as a portable travel spray – a practical touch sure to be appreciated by those who want to carry their scent in an unusually elegant, luxurious container.
Floraïku is more than just a perfume – it is an artistic and poetic experience where fragrance, aesthetics, and tradition harmonize perfectly. Each scent, bottle, and presentation is, in other words, a work of art in itself.