trendguidE 2024
in male lifestyles
Welcome to a glimpse of what the grooming world will offer in 2024. Through an extensive analysis of the market, our experts have distilled the most appealing trends for 2024, offering some interesting insights into what will be popular this year. We bring you tips, new expressions and exciting news about a long-awaited comeback..
1.skin care
This year, something special is happening in male skincare - a revolution that is slowly but surely taking shape. We're seeing a growing interest and nerdiness in skincare begin to emerge. Imagine a previously empty bathroom shelf, now expanded and adorned with an arsenal of carefully selected skincare.
Under the reign of geekery, we're seeing an exciting development where men are becoming more aware of what their skin creams contain and how they work, leading to a more thoughtful skincare routine. For many, it's about understanding and valuing each ingredient and its effect on the skin, and natural ingredients have now become a central part of the in-depth skincare routine. Some key ingredients to look out for are vitamin C, hyaluronic acid and niacinamide.
From this has emerged the trend, and the relatively new concept of 'Skinification', which goes beyond facial care and aims for a holistic experience with high quality and technologically advanced products for the whole body. This includes everything from serums and face masks to specialised moisturising creams and professional treatments with a strong focus on results. All of this signals a new awareness and a much-needed step towards a world where skin health and aesthetics go hand in hand, even for men. 2024 thus looks set to be a hydrated, prosperous and successful skincare year.
2. beards and moustaches
Beards and moustaches are a constant trend that comes in different guises almost every year. In 2024, it will really set the tone for your appearance, where the beard will complement and be an extension of your personality, much like your signature scent. Our experts have concluded that a well-groomed beard of any length will be the thing to go for. And let's not forget the moustache, which is one of the hallmarks of the year. Pedro Pascal proved it on the red carpet at the Golden Globes Awards and we have also noticed that many women have willingly or unwillingly (?) admitted that men look better with a moustache than without. Just remember to keep it clean, that's the nicest way.
Even the short stubble is included among popular styles and this too needs care and maintenance. The beard lines also play a big part in a detail-focused 2024, here you can read about how to get great lines and keep up with the ghostly curves.
The most important thing is to create a sophisticated and stylish feel, and unsurprisingly this is achieved with the right tools and products for your needs. This year's recurring theme is holistic and sustainable, which also applies to the beard category, as well as to material ingredients.
3.Shaving
The reports let us know that there is a mini-comeback of the clean-shaven look and the classic, solid and durable shaving tools. For those of us who live and breathe in this world, it's a welcome "trend". Sustainability is a mainstay in this topic as well, not only for the environment, but also your wallet and skin.
Benefit number one includes both the environment and the monetary. That's because razors, safety razors and other shaving tools are made of solid materials that generally last much longer than multi-blade systems, for example. Advantage number two is multidimensional and relates to the skin. Because while you get a closer shave, you also do less damage to the skin. If you want to know how this comes about, there are some interesting facts to read about here.
4. Hair
In 2023, we talked about Harry Styles' well-trimmed beard. This year, we're moving up a level and talking about his slicked-back hair. The buzz cut was popular last year, but the trend continues this year, albeit in a slightly longer version that our barbers refer to as a crew cut.
For those who want a longer hairstyle but still easy to style, we recommend going for textured fringes. This relaxed look means that the curls, or bangs, fall down the face in a natural, slightly nonchalant, but oh so elegant way that exudes both awareness and confidence.
For those looking for a more classic look, the side-parting is still a popular choice that never goes out of style, and perhaps it's a trend in itself, lingering as a constant. Another classic look that is seeing a resurgence this year is Elvis' signature sassy hairstyle, the pompadour, which unlike other hairstyles requires some time and finesse to achieve.
So it looks like we will see an exciting development where classic cuts meet new, creative interpretations and form updated versions of timeless styles. In addition to the Pompadour, the theme is easy care hairstyles that require minimal time and streamline everyday life.
5. perfume
We like a dignified ending, and what's more dignified than ending by presenting this year's perfume trends? So let's take a look at what the perfume world has to offer this year.
We'll start with the fragrance note on everyone's lips: we associate it with warmth, comfort and sweetness, but it also adds a sense of both depth and complexity. Of course, we're talking about the ever-popular vanilla, which is currently getting a lot of attention.
The latest addition of Vanille Leather from French perfume house BDK is a new favourite that many people are looking at right now. Despite the name, it's not a distinctly leathery scent, but rather a bouquet of white flowers in the form of Egyptian jasmine, sweet Indian tuberose and orange blossom, which is given a creamy, sensual dimension with the help of vanilla.
If you're looking for a sensual, creamy, luxurious scent and want to stay on top of the fragrance world, Widian II is an incredible blend of citrus, floral, musk and an embracing vanilla in the base. At the top, in addition to citrus, there are also fruity elements of juicy plums, and plums in particular are interesting for those who want to be a trendsetter. Fruity notes are expected to be the hottest topic of conversation this spring. Fruity scents are generally very popular in spring, as they have the ability to mimic the vibrancy and energy of the season.
A luxurious and very subtle scent with fruity elements that we recommend is Brume de Matin from Fragrance du Bois. The scent belongs to the Natures Treasures collection, whose fragrances are created with great care and have a content consisting of first-class raw materials from nature. This makes the fragrance even hotter this year as it falls into the overall theme for 2024: sustainability, holistic thinking and quality.
Holistic approach in focus
We have travelled from the innovative developments of skincare to the personality of the beard and the timeless elegance of shaving. From the dynamic style variations of hair to the ever-changing world of perfume. This year's trend spotting reveals a future where health and beauty come together, and where every choice reflects a deeper awareness of our inner and outer wellbeing.
Finally, we would like to wish you a fantastic 2024.