It is almost half of a century since the Dax company was founded. Back then the company was operated from the garage of entrepreneur Herman Blays in Brooklyn, New York.
The company was focused on developing formulas for haircare products suitable for all kinds of hair, created from natural ingredients – and it started to expand fast.
Today Dax products are sold in 50 countries and the assortment includes shampoo, conditioner, gels, oils and skincare products.From the initial idea, a stable foundation was built, and from there an empire grew.
In the collection you can find products that were specifically developed for thick, curly and wild hair.