Initio

Welcome to the mysterious, magical world of Initio Parfums Privé, where natural forces combined with science take the art of creating a fragrance to new heights and emotional dimensions. The collections "The Absolutes" and "The Magnetic Blends" have been created to also function as layering, to be mixed together. By creating your own unique signature scent, it is you who transforms into the alchemist!

By combining the modern science of pheromones with ancient knowledge of the inherent natural powers of various raw materials, compositions with a completely unique DNA are created.

"Initio" is a Latin word that means, among other things, "the beginning", the origin - a return to the essence of perfume in its initial, magical and sacred function. When perfume was the invisible link between earth and sky, between people and God. A time when perfume was used for its powers to heal, to purify, to commune with God - a function as old as human civilization.

The perfume brand Initio wants to rekindle the know-how of our ancestors and recreate the formulas previously reserved only for a few initiates by mixing the best quality raw materials, known for their active properties and magical powers when combined with each other.