Toothpaste

Toothpaste that does more than just clean, whitening formulas for brighter teeth, fluoride-free toothpaste and classic Italian Marvis in packaging stylish enough to leave on display. Struggling with bad breath? Read our guide →

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Find the right toothpaste for your needs

Not all toothpastes do the same job. Start with what you want to achieve – whiter teeth, fresher breath or a fluoride-free alternative – and choosing becomes much easier. Whitening toothpaste for brighter teeth. If you want to combat yellowing and stains caused by coffee, tea and red wine, a whitening toothpaste from Brilliant Smile is a great choice. It polishes away surface stains and is used just like regular toothpaste, morning and evening.

Fluoride-free toothpaste

If you prefer toothpaste without fluoride, there are alternatives such as Marvis Ginger Mint – offering the same fresh, clean feeling without fluoride. A popular choice if you already get fluoride from other sources or simply prefer a fluoride-free alternative.

The classic: Marvis

Italian Marvis is the toothpaste that has turned oral care into a matter of style, with iconic packaging and flavours such as Ginger Mint and Whitening Mint. A small everyday luxury that also gets the job done. Good oral care starts with toothpaste, but combine it with a good toothbrush and finish with mouthwash for the best results.

What is toothpaste?

Toothpaste is a paste or gel used together with a toothbrush to clean the teeth and help maintain healthy teeth and gums. It also helps freshen your breath by removing bacteria and masking unpleasant odours.

What does toothpaste contain?

Abrasives such as calcium carbonate or silica help remove plaque and food particles from the teeth.
Binding agents help maintain the toothpaste's consistency.
Humectants prevent the toothpaste from drying out.
Detergents create the foaming action and commonly include sodium lauryl sulphate.
Flavouring agents give the toothpaste a pleasant taste.
Fluoride is a mineral that helps strengthen tooth enamel and prevent tooth decay.