Acqua di Parma

Since its origins in the small, anonymous Italian perfumery, Acqua di Parma has taken the world
by storm and today they offer an extensive collection of fragrances, skincare, soap and beauty
products which satisfies the needs of men when it comes to shaving beards and moustaches.

The story of the Italian perfume brand Acqua di Parma starts as early as 1916. The little
perfumery in the city of Parma then offered an Eau de Cologne which high-ranking men used to
give their handkerchiefs a better scent. The creators behind this original fragrance, which was
named Colonia, didn't know at the time that the perfume would become iconic and get the
honour of representing Italian elegance.

Read Gents Journal: Everything You Want to Know About Acqua di Parma and Colonia Pura