ACQUA DI PARMA

– Everything You Want to Know About Acqua di Parma and Colonia Pura

A humble beginning but destined to become a symbol of elegance. Like all big business names today, the Italian fragrance manufacturing company Acqua di Parma had a humble beginning. It started out as a small perfume house in the Italian city of Parma in 1916. At that time, it used to produce an eau de cologne called Colonia to scent men’s handkerchiefs. Since then, for over 100 years, Colonia has come to symbolise the elegance of Italian men. Men from all walks of life, including celebrities, were passionate admirers of this fragrance and they used and still use it.

Able leadership that steered the company to succes. The runaway success of Colonia made the company think about developing the product beyond the boundaries of Italy, which it did in the United States. In early 1990s, a family-run business Acqua di Parma was taken over by three influential Italian businessmen to revive a struggling business and save it from slipping into oblivion. Under the leadership of these three stalwarts, Acqua di Parma made successful forays into new perfume projects, signing several contracts and forging partnerships with other businesses while still continuing to produce its old trademark fragrances.

Colonia Pura: New men’s fragrance from Acqua di Parma

At present, Acqua di Parma produces 57 varieties of perfumes. Colonia Pura is its latest edition of perfume in the men’s category. Marketed by French luxury goods conglomerate LVMH, Colonia Pura was released this year. François Demachy is the perfumer behind Colonia Pura.

Capturing Italian way of life in a bottle

Colonia Pura is appealingly fresh, sensual, smells good on men, both young and old, and is undoubtedly a celebration of Acqua di Parma’s age-old tradition of sophisticated perfume production. Just like the original Colonia, the new Colonia Pura captures the culture, joy and warmth of the Italian way of life in a bottle. Men find it classy, authentic and crafted with attention to detail.

A fragrance inspired by Mother Nature & crafted by a master perfumer

Colonia Pura is made out of the rich bounties of nature using recyclable materials and with sustainability in mind. Basically a floral woody musk, Colonia Pura has its notes divided as follows:
Top notes: orange and bergamot
Middle notes: coriander, jasmine sambac and narcissus
Base notes: white musk, cedar and patchouli

Stylish and quality scent catering to masculine taste

On fragrantica.com, Colonia Pura gets a rating of 4 out of 5. It is a high quality and perfect cologne choice for modern men. It reflects Mr. Demachy’s ability to catch the refined and stylish trends of our times. Colonia Pura exhibits a rare combination of the classic and the contemporary while tending to the masculine taste.

To reiterate the point, Colonia Pura is an olfactory interpretation of the Italian lifestyle. It is crafted for modern men who are always on the lookout for effortless elegance. It comes across as a fragrance filled with optimism, vibrancy and a tradition of authenticity and sustainability. Go for it, men; you won’t be disappointed.