Di Ser

Di SER started in 1999 in Sapporo, Japan, and is divided into two business branches: the pharmaceutical section Essentials Ltd. and the development part Luz Research, with a focus on essential oils, health food, medicine, spices, cosmetics and fragrances, all with an organic touch. Natural essences from the mountainous coastal landscapes of the island of Hokkaido, with large climate differences between summer and winter, are distinctive for their scents, where the region's varying weather and temperatures contribute to the special character of the perfumes. The aromatic oils from woods, Japanese flowers and citrus fruits are then supplemented with ingredients from all corners of the earth to create a unique scent profile.

Japanese culture is deeply rooted in natural symbolism and poetry, which is not least reflected in the company's logo: a stylized lotus flower reflected in the water, a symbol of the visible and invisible world.

In order to take advantage of the characteristics of each flower and type of wood, they have been carefully combined with each other through a gentle process.